I'm a Web Designer and UI/UX Designer that uses design as a medium to infuse ideas with reality.

Lincoln House Outreach

Lincoln House Outreach

Lincoln House Outreach is a Naturally Occurring Retirement Community helping seniors age gracefully in their own homes independently and with grace.

Date

July 2018

Timeline

4 Months

Client

Lincoln House Outreach

Visit Site

01 - What I did

Project Overview

Lincoln House Outreach is one of the first Naturally Occurring Retirement Communities (NORC) in New York City. Until recently, Lincoln House Outreach did not have an online presence, and their old logo lacked a modern & clean look.

I worked with Holly Zinn from Lincoln House Outreach to create a new and improved brand that speaks to their mission and values. The new logo is simple, versatile, and most importantly it’s memorable. The brand-new website takes a clean and modern approach with bigger font sizes and minimal animations while still having great interactions.

Skills

Brand Identity

Creative Direction

Visual Style

Logo Design

Web Design

User Interface

WordPress Development

02 - Logo Design

Logo Types

The new logo is simple, versatile, and most importantly it’s memorable. It speaks to Lincoln House Outreach’s values and mission.

01 White Abstract Mark
02 Orange Abstract Mark
Outreach aims to help seniors age in their own homes while being part of the more significant Lincoln House community. The House Logo serves to achieve this mission and goal, illustrating the importance of the Lincoln House Outreach community.

03 - Visual Style

Colors & Typography

Tangerine
Orange

# ffa52e

Pebble
Gray

# 393632

Pearl
White

# f9f9f9

White

# ffffff

Lincoln House Outreach

Font Weights & Styles

Main Copy

Europa Regular

Subheadings

Europa Semibold

Headings & Callouts

Europa Bold

Business Cards

Lincoln House Outreach needed a refresh on their business cards. Their old business cards were cluttered with information, only utilizing one side and did not have that fresh and modern feel or appeal to them. Also, Holly described the need for using bigger font sizes all across the card to ensure that the information was easy to read.

04 - Web Design

The Finished
Website

The purpose & Mission of the site

The brand-new website takes a clean and modern approach with bigger font sizes and minimal animations while still having great interactions. The primary goal was to list the events occurring on the current month in an intuitive way that is easy to interact with and understand.

Event Subpages

The event page shows the currents months event and allows the user to interact with either a calendar or listing view to see the events. It was important to offer two distinct styles of viewing the events to allow for more user preferences allowed.

The accomplished goal was to list the events occurring on the current month in an intuitive way that is easy to interact with and understand.

“Corey Donenfeld created a great logo, business cards and website for our non-profit. I am very pleased with the final products! Corey impressed me on several levels and he clearly loves what he does. I appreciated his creativity and patience as he taught me how to manage the website which is a big deal as I have never done that before. He is super bright and was great to work with. Highly recommended – thank you, Corey!”