“Corey Donenfeld created a great logo, business cards and website for our non-profit. I am very pleased with the final products! Corey impressed me on several levels and he clearly loves what he does. I appreciated his creativity and patience as he taught me how to manage the website which is a big deal as I have never done that before. He is super bright and was great to work with. Highly recommended – thank you, Corey!”
Lincoln House Outreach
Lincoln House Outreach
Lincoln House Outreach is a Naturally Occurring Retirement Community helping seniors age gracefully in their own homes independently and with grace.
Date
July 2018
Timeline
4 Months
Client
Lincoln House Outreach
01 - What I did
Project Overview
Lincoln House Outreach is one of the first Naturally Occurring Retirement Communities (NORC) in New York City. Until recently, Lincoln House Outreach did not have an online presence, and their old logo lacked a modern & clean look.
I worked with Holly Zinn from Lincoln House Outreach to create a new and improved brand that speaks to their mission and values. The new logo is simple, versatile, and most importantly it’s memorable. The brand-new website takes a clean and modern approach with bigger font sizes and minimal animations while still having great interactions.
Skills
Brand Identity
Creative Direction
Visual Style
Logo Design
Web Design
User Interface
WordPress Development
02 - Logo Design
Logo Types
The new logo is simple, versatile, and most importantly it’s memorable. It speaks to Lincoln House Outreach’s values and mission.
01 White Abstract Mark
02 Orange Abstract Mark
Outreach aims to help seniors age in their own homes while being part of the more significant Lincoln House community. The House Logo serves to achieve this mission and goal, illustrating the importance of the Lincoln House Outreach community.
03 - Visual Style
Colors & Typography
Tangerine
Orange
# ffa52e
Pebble
Gray
# 393632
Pearl
White
# f9f9f9
White
# ffffff
Lincoln House Outreach
Font Weights & Styles
Main Copy
Europa Regular
Subheadings
Europa Semibold
Headings & Callouts
Europa Bold
Business Cards
Lincoln House Outreach needed a refresh on their business cards. Their old business cards were cluttered with information, only utilizing one side and did not have that fresh and modern feel or appeal to them. Also, Holly described the need for using bigger font sizes all across the card to ensure that the information was easy to read.
04 - Web Design
The Finished
Website
The purpose & Mission of the site
The brand-new website takes a clean and modern approach with bigger font sizes and minimal animations while still having great interactions. The primary goal was to list the events occurring on the current month in an intuitive way that is easy to interact with and understand.
Event Subpages
The event page shows the currents months event and allows the user to interact with either a calendar or listing view to see the events. It was important to offer two distinct styles of viewing the events to allow for more user preferences allowed.
The accomplished goal was to list the events occurring on the current month in an intuitive way that is easy to interact with and understand.
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